Description :

winning with data breaks through the traditional definition to declare that crm is more than a vehicle to track the sales funnel it does an outstanding job of unveiling the tangible ways that crm can lead to predictive analytics targeted marketing and highly efficient customer acquisition and retention. For some decisions trusting your gut intuition is sufficient but the majority of business decisions need to be backed up by real data customer relationship management crm and business intelligence bi are two tools that deliver the same benefits understanding and analyzing data to make better business decisions improve customer relationships forecast and impact business performance and . Your first impression might be that crm is more complex than business intelligence in fact at most companies the number of true crm users is a mere subset of the business population using business intelligence however business intelligence when not exploited to its full potential can result in analysis for analysis sake. It can be a struggle to integrate crm and business intelligence tools allowing both front office and back office systems to meet business and operational needsthe answer for many organizations may be found in moving quickly with maximum user buy in and valuable end user benefits