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By that i mean her latest book blockbusters hit making risk taking and the big business of entertainment anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Harvard business professor anita elberse has got a tour de force here by that i mean her latest book blockbusters hit making risk taking and the big business of entertainment anitas book and achievement has been accomplished with great skill and years of research with leading hollywood and the music industry. Hit making risk taking and the big business of entertainment by anita elberse why the future of popular culture will revolve around ever bigger bets on entertainment products by one of harvard business schools most popular professors. Blockbusters is a book about the business of entertainment about risk and reward and the bottom line it argues that investing vast sums of money in blockbusters and superstar performers is contrary to intuition a rational and profitable business strategy. Chapter two launching and managing blockbusters standing backstage at a sold out concert in bostons td garden in march 2011 during lady gagas smash hit solo tour the monster ball her manager troy carter took a moment to take it all inwhen interscope celebrated its twentieth anniversary last year gaga was featured as one of its top acts in the past two decades